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Medical communications expert witnesses provide expertise on the messaging, branding, and dissemination of information in healthcare marketing. Their role is crucial in cases involving misleading health claims, patient information misrepresentation, or regulatory non-compliance in medical communications. They assess the accuracy and clarity of health information presented to consumers, often focusing on adherence to regulatory standards set by agencies like the FDA. Their insights help courts understand if medical marketing materials were misleading, incomplete, or inaccurately portrayed health benefits, providing valuable perspectives in cases of healthcare communication disputes.
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